Style of the Underground
Dazed co-founder references subcultural rebellion in new Creepers collab
British troops, teddy boys and punks have all donned versions of the iconic heavy-soled shoe, but now the Underground creeper will get a contemporary twist just in time for it’s 30th birthday, courtesy of Dazed magazine co-founder Jefferson Hack. The exclusive collaboration has spawned seven gender-neutral styles that pay homage to the subversive movements of the 80s, inspired by Underground’s extensive archive.
Since setting up shop in Manchester back in 1987, the footwear brand has made a number of catwalk cameos at Anna Sui, Jean Paul Gautier and Karl Lagerfeld, with pop culture royalty Oasis and Spice Girls having sung its praises. A timeless subculture staple, this new collection is set to arm a new crop of rebels with unmistakable edge.
“My creepers are the ultimate conversation starter… it’s amazing how many people I’ve met and talked to who love these shoes. From New York to Northampton they are guaranteed to get you attention,” Jefferson Hack told Dazed.
The Apollo Range by Jefferson Hack will be available in-store and online from 23 November