This statement nineties style is reawakened with a sharp graphic undercut and muted shine as seen in our menswear shoot
The 1990s continue to be a rich archive to borrow from and the classic bowl cut is one key look that is ripe for revival.
For years, the cut had a slightly geeky reputation but it discovered newfound street credibility when 90s boybanders, such as Nick Carter, championed the look. Hollywood followed suit with Leonardo DiCaprio and Josh Hartnett sporting mussed-up versions, but it was Leo Fitzpatrick’s turn in the 1995 film Kids that signalled the bowl cut had become cool enough for an urban setting.
‘We introduced a shattered texture, softening the cut with a modern technique’
Steve Hurley Art Director & Franchisee, Toni&Guy Redditch
Today’s reincarnation maintains the bowl cut’s iconic shape, but enlists tailored side fades and texture for a modern feel, as seen in J.W. Anderson’s campaign shot by Jamie Hawkesworth (top left). ‘Instead of a 90s blunt edge, we introduced a shattered texture that was blended towards the back, softening the cut with a modern technique,’ says Steve Hurley, Salon Art Director at Toni&Guy Redditch. He suggests using label.men Thickening Tonic for a dishevelled finish and applying label.men Sculpting Pomade to the fringe for a lo-fi sheen.