Into the Blue
Your holiday swimwear sorted courtesy of luxury swimwear brand Araks
Who buys swimwear from the New York brand Araks? ‘The modern, intelligent woman with an eye for beautiful design and an appreciation of the finer details,’ says designer Araks Yeramyan. Her label – which is stocked by Net-a-Porter and also includes lingerie – is a riot of colour, and this summer the swimsuits are particularly irresistible. ‘The onepiece is having a moment, and I wanted to take advantage of that by creating special one-pieces this season,’ she explains. ‘I love how they offer me a larger canvas to play with pattern, colour and silhouette.’ In practice, this means inventive, asymmetric designs and vivid hues such as violet and poppy red. The effect is unfussy, but bold – and sure to turn heads on the beach. ‘The Araks customer prefers to follow her own style – not everyone else’s,’ says Yeramyan, wisely.