Behind the scenes: girl meets boy

Behind the scenes: girl meets boy

Learn about our creative process and catch a glimpse of how our latest fashion shoot came together

‘Today’s shoot has a springtime feel to it. We had three hair looks for Ava, each one blending seamlessly into the next. We prepped with label.m Volume Mousse to achieve a really nice texture. The hair, clothes and make-up – everything needs to work together, that’s how you get the perfect story’ International Artistic Director Cos Sakkas

‘It’s been fun working on the shoot today. The hairstyles were very cool – I liked what they did with my long hair’ Philip Milojevic, Model

‘What we’ve been shooting is very raw, it reminds me of the 90s – very natural and free. The chemistry on set was fantastic’ Dean Martindale, Photographer

‘My favourite hairstyle from the shoot is the braids – and I’d love to keep the long floral dress by House of Holland’ Ava Hilmarsdottir, Model

‘Our final look for Ava was a real contradiction because it had strength with the rounds of plaits at the back, and softness through the front’ International Artistic Director, Cos Sakkas

‘We styled the floral trend in a 90s, utilitarian way and played with the whole masculine/feminine thing. We used a mix of new upcoming designers – Apu Jan, Ester Kubisz – and established talent like Henry Holland’ Josie Harris, Fashion Stylist

From left:
label.men Texture Wax Stick £11.50 
label.m Sea Salt Spray £14.95
label.m Volume Mousse £14.50
label.m Miracle Fibre £13.95

Behind the scenes

Watch exclusive behind the scenes footage from our Womenswear Spring Issue 44 Shoot



  • Photography: Dean Martindale, Chris Goulden