Catwalk Culture

Catwalk Culture

The new label.m campaign is an ode to individualism, with a collection of characterful cuts and colour

Inspired by the buzz of models lining up backstage at London Fashion Week, label.m have created Catwalk Culture, a collection of hairstyles that reflect the brand’s youthful personality. The unisex lineup features an ecclectic selection of styles including asymmetric crops, punkish braids and glossy waves, with each one a hallmark of the model’s individuality.



“We had a bit of fun fusing high fashion with a sports-luxe theme to complement the hair,” said Global Creative Director Sacha Mascolo-Tarbuck. “We focused on eclectic combinations in the clothes such as prints versus stripes as well as florals paired with lace.”

The label.m aesthetic promotes that ‘living in the moment’ feeling, and dares you to play with you hair, whether it’s experimenting with texture or going for a bold new colour. With label.m anything goes.

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