Braid parade

Braid parade

Twist it, roll it, plait it: this season, beautiful braids come in all shapes and sizes



From Paul Costelloe to DKNY, Kim Kardashian to Kate Bosworth: everyone’s in love with the braid right now. That’s not to say individuality has gone out the window – on the contrary, the look is open to wildly to different interpretations. Costelloe’s AW16 girls had grand, volumised braids, while DKNY’s were understated. Kim loves her hair in inside-out French braids, like supersized cornrows; bohemian Kate prefers a centre-parting plait, like an Indian tikka headpiece.

We won’t pretend that braids are easy, but they’re certainly worth practising – because once you’ve mastered a handful of techniques, the effects you can achieve are almost limitless. If that sounds like hard work, you can also get the professionals to do it for you: Toni&Guy’s in-salon Fashion Fix braiding service (from £15) includes The Pixi, a punkish double-knot braid; The Fash-Tail, a glamorous figure-of-eight fishtail plait; and The Temptress, an elaborate rope braid that’s a surefire Instagram hit.

Once in place, braids often hold from sunrise to sunset and beyond – and we all know the liberation of having your hair off your face. They're even winter weather-proof, and you can’t say that for a bouncy blowdry. Who’d have thought something so fashionable could be so practical? Let’s call it an unexpected twist.

label.m products featured:

1. label.m Resurrection Style Dust, £12.95
2. label.m Shine Mist, £13.95
3. label.m Texturising Volume Spray, £13.50
4. label.m Session Hair Up Brush, £9.50
5. label.m Texture Wax Stick, £11.50

Efi Davies talks braids

̔We’re seeing braids everywhere right now, not just in magazine shoots but clients are asking for them in salon too. Normally, braids give off a girly, feminine feel, but can also represent strength. Use the label.m Texture Wax Stick to create attitude.’

  • Words: Hattie Crisell

  • Photography: Nicole Gomes, Kevin Luchmun