Toni&Guy unveil their new vision for 2017. An expression of creative freedom that celebrates the individual, the new Duality campaign is their most dynamic to date
As this year winds to a close, Toni&Guy are already looking to the next with a brand new campaign called Duality. Formed from 22 key cuts and colours to inspire you for the coming months, this collection is a blueprint for Toni&Guy hairdressers across the globe to translate into bespoke looks.
Led by Toni&Guy Global Creative Director Sacha Mascolo-Tarbuck, the Toni&Guy International Art Team have designed a triptych of sectioning patterns and built an array of looks on this. They vary in boldness, texture and shape, and combine with trend-driven colours. 'We were inspired by the Millennials and the anti-establishment,' says Sacha Mascolo-Tarbuck.
'We've maintained a level of fluidity with our new looks to allow people to express themselves.' This collection champions creative freedom, fitting Toni&Guy's ethos perfectly: 'Toni&Guy have always been about the individual, rather than cloning,' says Cos Sakkas, International Artistic Director. Even the name, Duality, nods to the collection's multi-faceted styles. The Art Team were influenced by emerging trends, made more accessible by advancing social media platforms. 'There has been a focus on being unique in fashion and a shift in trends, as seen at House of Holland and Alexander Wang,' says Sacha. There has never been a better time to stand out from the crowd.
‘There has been a focus on being unique within fashion, as well as a fast shift in trends as seen at House of Holland and Alexander Wang’Sacha Mascolo-Tarbuck, Global Creative Director
‘Toni&Guy have always been about the individual within a big team, rather than cloning’ Cos Sakkas, International Artistic Director
‘We were inspired by the Millennials and the anti-establishment. We've maintained a level of fluidity with our new looks to allow people to express themselves’ Sacha Mascolo-Tarbuck, Global Creative Director