Streetwise

Streetwise

Matchesfashion.com sees in AW16 with a curated trainer studio featuring the new season's must-have styles

As online retailers gear up for AW16, luxury British e-commerce site matchesfashion.com has launched a new section of their website solely aimed at men. Titled the Trainer Studio, this new online marketplace offers discerning streetwear enthusiasts an assortment of new season styles from both high-end designers - such as Balenciaga - and sportswear purveyors including Adidas, as well as underground urban brands such as No.288.

“Over the last couple of seasons, the sneaker has become a core product, and styles from designers and cult labels resonate with our customer,” said BEN CARR, a junior buyer from Matchesfashion.com  to Footwear News. “We expect the Sneaker Studio to become a destination on the site.”

With prices from £89 head online to shop the online edit of off-duty styles.

matchesfashion.com

  • Words: Rebecca Parker