Style Search

Style Search

good hair day? An international competition has Label.m customers showing us how it’s done

Last autumn, label.m – official haircare brand of London Fashion Week – launched a major contest to find its new face. From October to January, stylish hopefuls submitted photos  in their hundreds at label-me.com, from countries as farflung as Australia, Italy and Belgium. With label.m style-hunters also scanning the crowds at London Fashion Week and London Collections Men, competition was fierce, and in January, a shortlist of 15 international entrants were brought together for the final casting.

So, who’s the winner? All will be revealed in October, when the label.m campaign launches in magazines from Vogue to GQ. In the meantime, the hunt has already begun for the face of 2017. For your chance to win, visit label-me.com to browse and ‘like’ inspiring looks, then upload your own photo, sharing your individual style with the world. A panel of judges will select one person per month to join the shortlist for 2017 – and in addition, the entrant with the most ‘likes’ each month will win a bundle of covetable goodies from label.m. Are you ready for your close-up?


  • Words: Hattie Crisell