Sweet Charity

Sweet Charity

From daring Solo missions to raising money en masse, Toni&Guy takes the gift of giving very seriously. We look back at their remarkable charitable history


2003

The charitable Foundation was brought to life by toni and Pauline mascolo to raise money for a new children’s ward at King’s College Hospital in aid of Variety, the Children’s Charity.




2004

Toni and Pauline held their first Summer Garden Party for employees at their home, raising £10,000 for charity.



2005

Toni&Guy and essensuals salons raised over £46,000 at National Hair Day,  as well as opening Oasi Regina Degli Angeli hostal - Toni&Guy’s first hostel situated in italy.



2006

Scissors were swapped for studs at a charity football match raising £6,000.



2007

A glamorous fashion show hosted by the Toni&Guy Ilford team raised valuable funds and helped put the children’s ward at King’s College Hospital into action.



2008

Heart rates soared at a mass sky dive of 38 fearless employees, which garnered an incredible £17,000 for the foundation.




2010

The Strength in Style service was established in partnership with Macmillan Cancer Support. This unique resource aims to improve the quality of haircare for people living with cancer, with advice ranging from wig styling to re-growth.



2011

A £10,000 grant was gifted to the hair and beauty benevolent.




2012

Toni appeared on the judging panel for the Life After Stroke Awards, which celebrates the achievements of people who are  affected by Stroke.




2013

A mammoth £700,000 cheque was gifted to Variety after the completion of the children’s ward at KCH which was named after Toni&Guy.



2014

Employees donned their trainers for the British 10K and Toni&Guy became official sponsors for the Life After Stroke Awards.



2015

Charlie ailles, salon manager at toni&guy sloane square, completed a gruelling 100k trek through the sahara desert over eight days and raised more than £5,000 for the charitable foundation.



2016

To date, toni&Guy has raised more than £1.2m for worthy causes. Currently 200 salons offer Strength in Style and continued support is given to the Life After Stroke Awards.