Life of Grimes

Life of Grimes

 Musician Grimes is the face of Stella McCartney’s new fragrance

Stella McCartney is set to extend her fragrance collection – and she’s chosen none other than offbeat pop artiste Grimes to front it.

The candy-haired music sensation – real name: Claire Elise Boucher – was photographed by acclaimed photographer Glen Luchford for the launch of new perfume POP.  The wood based scent will include synthetic notes of tuberose and sandalwood – tuberose buds have very low oil yield while sandalwood is now listed as a vulnerable species of plant. As you would expect, huge efforts have been made to ensure the perfume is ethically and sustainably sound as possible, and will be packaged in boxes sourced from a sustainably managed forest.

 “I am so happy to announce Grimes (@actuallyGrimes) as one of the faces of my new fragrance, POP,” announced Stella McCartney via Instagram. “Grimes is a wonderful musician, director and writer. She’s the real deal, which I think is really rare to come across. She refuses to compromise on anything ethically or artistically, which sets her apart from many of her contemporaries.

Get Grimes Look

label.m Powder Pink Spray £9.95

  • Words: Catriona Taylor