Mainstage 2015: Let's Party

Mainstage 2015: Let's Party

Toni&Guy’s biggest event in the calendar was a night of high-energy showcasing the best styling talent from across the globe. Here’s how the evening unfolded…

October saw Toni&Guy’s biggest annual event take place – and it was certainly a night to remember. For the second year running,  the Copper Box Arena in East London’s Queen Elizabeth Olympic Park played host to a global gathering of more than 3,500 talented creatives. The stage was set for a spectacle – the venue was kitted out with floor-to-ceiling screens and a catwalk that extended the entire length of the arena.

Guests came from far and wide. UK attendees mingled with international  guests as they arrived outside the venue. Meanwhile, Toni&Guy’s film crew captured the mood, with employees keen to have  their moment in front of the camera and express what working for the leading hairdressing brand meant to them.

The crowds were ushered inside to be greeted by a bank of photographers in the  red carpet area where guests had the chance to show off their outfits. In true Toni&Guy style, most pulled out all the stops and  went for high-octane glamour ready for  the ultimate night out.

The music was ramped up as guests were shown to their seats. Proceedings began  by awarding members of the Toni&Guy network for their contributions over the course of the year. Toni Mascolo OBE was joined by Global Creative Director Sacha Mascolo-Tarbuck and Global Brand Director James Tarbuck to present winners with the coveted trophies. UK and international salons, Academy Directors and Product Experts alike were all recognised for their incredible achievements.


After the awards ceremony had finished, chart sensation Jess Glynne took to the stage to perform a set of some of her most popular songs, including the most downloaded song of 2014 – Clean Bandit’s ‘Rather Be’. Her high-energy performance got the crowd pumped up and ready for the second half of the evening, keen to get into the party spirit and celebrate a successful year.

After Jess’s performance came to a close, excitement mounted as the fashion and beauty shows got underway. ‘We’ve got new collections from Henry Holland and Giles from London Fashion Week,’ said Sacha Mascolo-Tarbuck. ‘For the first time ever we have an essensuals presentation as well as our incredible Avant Garde. It’s brilliant to have everyone from Toni&Guy, essensuals and label.m all under one roof  as one big family.


House of Holland led the way with models strutting down the catwalk to present the A/W 15 collection, complete with sharp hair pieces slicked to one side and cut into a short blunt bob. Next came essensuals – the campaign was brought to life for the first time, focusing on eight key ready-to-wear looks created by the salon teams. Then essensuals presented the best consumer-friendly hairstyles before the focus turned to the label.m campaign, for which models walked the runway to punk rock music by British band The Vex. The label.m ‘Motel’ campaign presented  youthful styling, which was enjoyed by  the younger members of the audience  just embarking on their styling careers.

Another London-based campaign was Toni&Guy’s Socialized. Looks were recreated for the stage by the International Artistic Team, highlighting the best in creative cut and colour. The men’s section of the presentation worked with products from the label.men range, which launched in March, allowing guests to see how the team utilised these products to produce on-trend styles. ‘It’s really important to come to this event to see the haircuts and editorial so we can recreate and educate our staff. The new collection is always amazing,’ said Hide Saiga, International Artistic Director  and CEO of Toni&Guy Japan.


The London Fashion Week presentations continued with Giles. The A/W 15 collection was a fitting way to reflect on the relationship between Giles and Toni&Guy, who have worked together for more than 10 seasons, creating standout hair looks that effortlessly resonate with his elegant fashion. This  year saw kiss curls complement Giles’ Elizabethan-inspired silhouettes, with jewels adorning the hair and the face  to create a dark, moody vibe.

Closing the presentations was  a range of incredible Avant Garde masterpieces using diamonds and plastic tubes, pushing the boundaries of hairstyling, and creating exaggerated art work that proves once again that Toni&Guy are at the forefront of hairstyle innovation.  As the show drew to a close and the after-party celebrations began, Toni  Mascolo OBE left us wondering what’s in store for Toni&Guy in 2016 and beyond: ‘It’s  a new era, a new time, more amazing than ever before – and we’re really looking forward to it,’ he said with a smile. Here’s  to another amazing year ahead.



AND THE WINNERS ARE…

UK Perfect Salon Toni&Guy
Southend

UK Perfect Salon essensuals
Bath

Perfect Company Owned Salon
Toni&Guy Covent Garden,London

Breakthrough Team Xtra 
Christopher Gatt, Toni&Guy Kensington, London
  Fotios Sfetas, Toni&Guy Brent Cross, London
  Giap Le, Toni&Guy Islington, London
  Serena Hussain, Toni&Guy Wolverhampton
  Natassia Dean, Toni&Guy Spitalfields, London
   Elsa Guichard, Toni&Guy Westfield  White City, London
  Stephanie Darbyshire, Toni&Guy Deansgate, Manchester  
Mate Graft, Toni&Guy Southend-on-Sea
  Celine Laramy, Toni&Guy Saint Honore, Paris
  Charley Henrey, Toni&Guy South Kensington
  Ian Phipps, Toni&Guy Harrow
Montse Marti, Toni&Guy Saint Honore, Paris

Assistant Competition 1st Year – Blow-Dry 
Nikolett Meszaros, Toni&Guy Canary Wharf, London

Assistant Competition  1st Year – Hair Up
Olivia McLaren, Toni&Guy Nottingham

Assistant Competition  2nd Year – Classic Cut & Colour 
Hannah Highman, Toni&Guy York

Assistant Competition  3rd Year – Advanced Cut & Colour
Amber Dobson, Toni&Guy Deansgate, Manchester

International Salon Business 
Jose Boix, Toni&Guy Spain

Toni&Guy Academy Director 
Hide Saiga, Toni&Guy Tokyo

Product Expert, Sponsored by label.m
  Lauren Leigh Foskett, Toni&Guy Shrewsbury

Product Expert, Sponsored by label.m
  Keri Daniel, Danique Hairdressing Leicester

Salon Retailer, Sponsored by label.m 
Toni&Guy Oswestry

Salon Retailer, Sponsored by label.m
Chandler Wright, London

label.m The Look
Kevin Miller & Laura Wickham, M Salons  Bishop Storford

Toni&Guy Image of the Year
Milan Academy, Fabrizio Palmieri

Outstanding Contribution to Toni&Guy
Simon Noulton

  • Words: Rebecca Parker

  • Photography: Tom Horton, Karolina Krasuska, Kris Mitchell, William Henry Scott