Creeping Around

Creeping Around

PUMA joins forces with global songstress Rihanna

There doesn’t seem to be anyone more fitting to take on the role of a PUMA Women’s Creative Director than Rihanna. Her lauded relaxed style and bad girl reputation is the perfect match for PUMA’s sporting heritage that leans heavily towards urban streetwear.

The result? Behold the PUMA creeper - the ultimate mix of street cred and punk rebel that fuses inspiration from London’s King’s Road and Manhattan’s underground club scene.

Rihanna said of the collaboration “I am so excited to finally introduce the PUMA Creeper to the world. Partnering with PUMA has given me the opportunity to create pieces that are unique and unexpected. I really wanted to dig into their archive and give classic silhouettes my own spin. The PUMA Creeper is just that.”

The debut monochrome creeper shoe with trademark gold PUMA logo launched as a teaser for the full collection, set to be released on September 25th.

uk.puma.com

  • Words: Rebecca Parker