All Star Style
Converse revamp their classic Chuck Taylor All Star sneakers for the first time since the 1930s
Beloved of sports stars and the fashion pack alike, the iconic All Star sneakers from Converse have undergone a redesign - their first transformation in 98 years.
The canvas/rubber sneaker made its debut as early as 1917, garnering notoriety on the feet of professional basketball players throughout the 20s and 30s. Decades later, the shoe transcended the sporting field and established itself as a firm style staple thanks to the likes of James Dean, Kurt Cobain, and more recently, Alexa Chung.
Now Converse has introduced the Chuck Taylor II, featuring a Lunarlon sock-liner, soft micro-suede lining and a padded non-slip tongue to cushion the wearers feet and allow them to breath. The design retains its canvas upper, but is lighter, with a matte finish, to appeal to the next generation of wearers.
Speaking of the redesign, President and CEO of Converse Jim Calhoun, said: “The launch of the Chuck Taylor II is a groundbreaking moment for Converse as we continue to move the brand forward through creativity and innovation.”
The new sneakers are available in both the classic high-top style and low-cut version, and come in black, red, blue and white.