Shop from LFW’s NEWGEN recipients and you might get a piece of fashion history
Savvy fashion addicts know that the best way to bag a bargain is by identifying the Alexander McQueens and Mary Katrantzous of the future, and buying into them before they hit the big time. If that sounds like you, take note that the recipients have been announced for this season’s NEWGEN fund, which is awarded by the British Fashion Council and Topshop to support hot new talent.
From left: 1205 A/W 15, Ashley Williams A/W 15, BFC: Sadie Williams A/W 15
Fashion is an expensive business – not just for shopaholics, but for budding designers who are struggling to establish businesses. NEWGEN allows those young brands to either exhibit their clothes at London Fashion Week or hold a catwalk show, with support and encouragement from the experts.
From left: Claire Barrow A/W 15, Danielle Romerli A/W 15, Faustine Steinmetz A/W 15
The fund is no joke – the list of previous recipients is a who’s who of British fashion, including McQueen, Katrantzou, Christopher Kane, Erdem, J.W. Anderson and Roksanda Ilincic. This year there are nine lucky beneficiaries: 1205, Ashley Williams, Ryan Lo, Claire Barrow, Danielle Romeril, Faustine Steinmetz, Molly Goddard, Marta Jakubowski and Sadie Williams.
The designers were chosen by a committee that includes fashion editors, stylists and retailers. American Vogue’s Sarah Mower, who chaired the process, said “Everyone who wants a window on the future shouldn’t be missing what our NEWGEN cohort has to say this season – they are as individualistic as London designers are, but also characterised by their collective pure enjoyment of clothes, innovation, artistry and a playful sense of fun.”
From left: Molly Goddard A/W 15, Ryan Lo A/W 15, BFC: On Site
“My only criticism is the dearth of accessory designers applying to NEWGEN,” she added. “We want to see more, so please take this as a call-out for next season’s talent.” You heard the woman…