Kenzo on teen angst
Gone are the days when a big billboard was enough to garner attention for your fashion brand: right now, you ain’t nobody without your own fashion film.
In recent months we’ve had quirky offerings from Prada, whose The Postman Dreams followed a hapless man who dreamed of the label’s Galleria bag; Dior, who took Rihanna to Versaille to film Secret Garden IV, shot by Steven Klein; and Karl Lagerfeld, who cast Pharrell Williams and Cara Delevingne as Austrian nobles (complete with waltzing) for Chanel’s Reincarnation.
This week it’s KENZO’s turn. The endlessly cool French fashion house, headed up by Opening Ceremony designers Humberto Leon and Carol Lim, has unveiled Here Now – a 1990s-inspired short by independent filmmaker Gregg Araki. The film has a cast of angsty teens, all dressed in KENZO’s AW15 collections as they deal with sex, religion, and spooky goings-on.
It’s best watched while eating an enormous cheeseburger – see for yourself below.