10 Ways To Get Involved With London Collections: Men

10 Ways To Get Involved With London Collections: Men

Special events, discounts and other ways to mark the men’s shows

Look out for an influx of impeccably stylish gentlemen this weekend, because from 12 to 15 September, London will play host to London Collections: Men. While most shows are open only to press and buyers, there are still plenty of ways for the public to get stuck in, with fantastic discounts, in-store events and more – try these 10 ideas for starters.



1. Seven Dials Celebrates LCM

Thursday 11 June, sevendials.co.uk

Covent Garden’s Seven Dials junction is a hop, skip and a jump from the show venues, so it makes sense that the local shops are celebrating with activities and giveaways. Get a complimentary coffee when you shop at surf store Finisterre, pop into Loft Design By for a glass of Prosecco, or buy a personalised, limited-edition watch from Larsson & Jennings.



2. Men’s afternoon tea

108 Brasserie From Friday 12 June, 108brasserie.com

Afternoon tea doesn’t have to be dainty. In honour of the menswear shows, 108 Brasserie in London is offering a masculine afternoon tea at £28 per person – which includes a pint of Guinness, a grilled rib-eye steak sandwich, Welsh rarebit, a pork and black truffle sausage roll, and crab on toast. Your macho dessert? Lemon meringue pie, doughnuts, a banoffee shot and a peanut butter and chocolate cupcake.



3. Mercedes-Benz fashion films
Online from Friday 12 June, mercedes-benz.com/fashion

Look out for two fashion films from award-winning filmmaker Ace Norton, commissioned by Mercedes-Benz and featuring British brands like Holly Fulton and Piers Atkinson.



4. Ally Capellino & The Gourmand

From Friday 12 June, allycapellino.co.uk

Accessories label Ally Capellino and food and culture journal The Gourmand have joined forces to design a picnic canvas tote with leather handles, £185, available to buy during LCM.



5. Fashion crawl on Duke Street

Friday 12 – Monday 15 June, Duke Street, London W1

Hotfoot it to Duke Street to enjoy special events during the shows. Duke Street Emporium is offering personal shoppers and drinks for customers; E Tautz is hosting a photography exhibition; Penelope Chilvers has a sale preview, and Private White V.C. is offering a 20% discount.



6. Embossing at Aspinal of London

  Friday 12 – Monday 15 June, aspinaloflondon.com

At any of Aspinal of London’s 18 UK stores, you can get complimentary embossing on men’s products during LCM – perfect for Father’s Day.



7. Live catwalk show at Jermyn Street St James’s 

Saturday 13 June, 12pm, 12.45pm and 1.30pm, stjameslondon.co.uk

Get down to London’s Jermyn Street for a live catwalk show styled by Darren Kennedy, with clothes from brands including Barbour, Turnbull & Asser and John Lobb. Apply online for tickets – it’s first come, first served.



8. i-D’s 35th anniversary
Dover Street Market Monday 15 June, 5-6pm, london.doverstreetmarket.com

Fashion magazine i-D is celebrating its 35th birthday with an event at London’s Dover Street Market. There’s a new window installation by British designer Craig Green and SHOWstudio’s Nick Knight, and designer Craig Green and SHOWstudio’s Nick Knight, and designer J.W. Anderson will be signing copies of the magazine’s big birthday issue.



9. The National Archives Designer Collection Talks

Monday 15 June, 12.30-1.30pm, thehospitalclub.com

Head to the Hospital Club on Endell Street for a panel discussion about the importance of print within British design. The panel includes Christopher New, a senior menswear lecturer at Central Saint Martins, and Ann Chow from the National Archives.


10. Henry Holland at Selfridges
Oxford Street Monday 15 June, 2pm-6pm, selfridges.com

This weekend, House of Holland launches its first ever menswear collection – and it’s going to be available to buy immediately at Selfridges. Look out for Henry Holland himself, who will make a personal appearance with a special guest DJ.

  • Words: Hattie Crisell