Jean Genius

Jean Genius

Your favourite jeans are about to get a whole lot smarter

Tech giant Google announced a new venture with American denim brand Levi’s to create a pair of jeans like no other.

The collaboration - titled Project Jacquard - will focus on creating high-tech clothing for the masses. The heritage denim label has already developed a state-of-the-art fabric that has smart technology woven into it. So it’s just down to Google to create the relevant apps to go with it, though details are scarce for now. Watch this space…

  • Words: Catriona Taylor

  • Photography: Courtesy of Rizzoli: A Denim Story