A TALE OF TWO CITIES

A TALE OF TWO CITIES

Fashion face-off: new research proves we don’t shop like New Yorkers

What’s the difference between a fashionable American and a stylish Brit? Several inches of heel height, apparently. New Yorkers want their shoes like their buildings – skyscraper-esque – while Londoners favour a flat (all the better to catch the tube in). That’s one of several findings from the data team at Lyst, a fashion site that caters for both sides of the Atlantic.

The new Style & The City infographic uses Lyst’s sales data to sketch out the differences between us and our American buddies. New York customers opt for designer jeans and bootcut styles, while Londoners like cheap-and-cheerful denim in a skinny fit. They search for Isabel Marant and Valentino, while we browse Saint Laurent and Christopher Kane. And while they wrap up in “turtlenecks” and “rain boots”, we’re all about the polo necks and the wellies.

So is it a case of “You say sneakers and we say trainers – let’s call the whole thing off”? Nah, we’re quite attached to our cousins over the pond. Visit lyst.com to see all the stats.

  • Words: Hattie Crisell

  • Photography: Phil 'Street Pepper'

  • Infographics: Lyst.com