Street Style

Street Style

label.m hit the streets in four of the world’s most fashionable cities to find out who’s wearing what

Barcelona
Colour is the byword here. The streets of Barcelona are a riot of irresistibly delicious hues ranging from subtle olive and putty to dazzling sky blue and vermilion. Add a statement clutch (de rigeur for girls and boys) and an obligatory pair of low-key sunglasses.

London
The home of street style and the city where anything goes when it comes to fashion. Irreverance and a dash of irony are key to any stylish Londoner’s wardrobe. Think experimental, laid-back and one-off – you’ll never see the same outfit here twice.

Oslo
Apparently the stylish folk of Oslo are feeling blue this spring/summer. From midnight velvet and navy cotton to faded denim, tie-dye sky blue and cobalt suede, Oslo was a veritable sea of idiosyncratic style. Channel the Scandi chic you see here by keeping your look tonal and minimalistic.

Paris
So chic! So classic! So put-together! Those Parisians have got grown-up style in their blood. Think dinky designer bags laden with hardware, classic crombies, leather jackets and trenches...  Colour-wise, splashes of Pantone brights or print are underpinned by a neutral or tonal palette. Top marks all round.

  • Photography: Anna Stokland

  • Words: Alex Ashcroft