label.m hit the streets in four of the world’s most fashionable cities to find out who’s wearing what
Colour is the byword here. The streets of Barcelona are a riot of irresistibly delicious hues ranging from subtle olive and putty to dazzling sky blue and vermilion. Add a statement clutch (de rigeur for girls and boys) and an obligatory pair of low-key sunglasses.
The home of street style and the city where anything goes when it comes to fashion. Irreverance and a dash of irony are key to any stylish Londoner’s wardrobe. Think experimental, laid-back and one-off – you’ll never see the same outfit here twice.
Apparently the stylish folk of Oslo are feeling blue this spring/summer. From midnight velvet and navy cotton to faded denim, tie-dye sky blue and cobalt suede, Oslo was a veritable sea of idiosyncratic style. Channel the Scandi chic you see here by keeping your look tonal and minimalistic.
So chic! So classic! So put-together! Those Parisians have got grown-up style in their blood. Think dinky designer bags laden with hardware, classic crombies, leather jackets and trenches... Colour-wise, splashes of Pantone brights or print are underpinned by a neutral or tonal palette. Top marks all round.