Keep calm and carry on
Fragrance power-house Jo Malone has taken a departure from its classic packaging this month to offer the ultimate beauty collectible.
The brand is currently collaborating with London graffiti artists Calm & Collected to offer limited edition, screen-printed perfume bottles, gift boxes and bags for five of their most eponymous scents.
Using vibrant colour and graphical prints based on the signature ingredients in best-sellers English Pear & Freesia, Pomegranate Noir, Lime Basil & Mandarin, Earl Grey & Cucumber and Peony & Blush Suede, the designs are painstakingly and individually screen-printed onto the packaging by the Calm & Collected team, so each is unique.
Until 14 June, four members of Calm & Collected will be in residence at Jo Malone counters in Selfridges across the country creating their designs in front of your very eyes.
With only 1200 available – it doesn’t get much more limited-edition than that
Jo Malone Calm & Collected, 100ml, £82, jomalone.co.uk