London Fashion Week

London Fashion Week

We caught the fashion bus down to the British Fashion Council’s HQ at Somerset House (making full use of the free popcorn and phone charging machines) for a jam-packed schedule of A/W 13 presentations


Giles Deacon AW'13

This was truly the season of technology, with the launch of live streaming for all the shows and the constant Instagramming of streetstyle more prevalent than ever before (doesn’t anyone use a camera anymore?). It was also the official launch of the so-addictive video app Vine (cue everyone who was anyone waving their phones at things).

The fashion blogger backlash was in full swing this season, with many more celebrities and less online types working it in the FROWs, and Susie Bubble and Suzy Menkes having a journalistic spat in the press to boot.

Cara Delevingne was unofficially crowned model of the moment – walking in all the top London shows from Mulberry to Giles to Burberry.

Fashion-wise, it was a season to do the British fashion industry proud. Standout collections came from London’s hottest properties (Christopher Kane, Mary Katrantzou, Simone Rocha and Roksanda Ilincic to name a few) maintaining London’s reputation for edgy, quirky and cool fashionability that’s also immensely wearable.

Meanwhile there was also a wave of grown-up, dark glamour wafting from London stalwarts Meadham Kirchhoff and Erdem, infecting everyone in the audiences (by the end of the week it was all about dark lips and nails rather than pastels). Grunge was big, prints were mad and hair was (mostly) messy. Vivienne Westwood dabbled with facepaint, JW Anderson kept it minimal and Peter Pilotto went digital. Here’s what else stood out for us...

P’Trique of ‘Sh*t Fashion Girls Say’ fame was mobbed on the FROW with queues of fashionistas begging for a photo with him at all times.

View trends

  • Words: Anna-Marie Crowhurst, Catriona Taylor & Alex Ashcroft